Being ready with your product is a major breakthrough; however launching the product is equally big feat. Considering the cost and capacity constraints, you may not be able to afford a grand launch event; however a personal meeting, introduction, and demo can also work great deal. To ensure that your launch meeting is a success, here are some important organizing tips that you should consider:
Get organized: Ensure that your promotional content is ready. You may be using collaterals, brochures, power points, samples and more. Ensure that the content is supported by some facts and figures, this establishes reliability. You can also arrange a form that helps you to record the feedback and details of your prospect. This will add to your data collection. Keep a quick speech handy so that you don’t get stuck.
Choose Appropriate Venue: An important meeting like this needs an environment which is free from distractions and disturbances. Even if you don’t own an office of your own yet, you can consider hiring meeting rooms on daily or hourly basis. The office meeting space can be selected on the basis of locality, amenities, infrastructure, and budget. This is a viable option even when you are visiting other cities to meet your prospects. You can find these spaces on www.meetingsandoffices.com. The easy interface and quick process ensures minimal complications and maximum satisfaction.
Launching the Product: Launching a new product in high risk and high investment activity. It involves a strenuous creative process which is time-consuming with many people and resources tied to it. You need to ensure it’s positioned in a way that it appeals to your target audience. Right from packaging to the price tag, every interaction your audience has with the product, plays an important role in influencing their decision. Always consider taking advice from peers and inspiration from success stories.
Keep it Minimal: Ensure that you don’t offload too much information on prospect. The intention should be to communicate the information in required proportion; so don’t go astray by talking about items in other categories. Also be prepared to answer some basic FAQ’s about the quality, warranties, shelf life, pricing, USP’s etc. and solve each query in a crisp manner without exaggerations. Conclude the meeting by understanding the “way forward” clearly so that you can take relevant actions later.
A meeting about the product introduction will be called successful only when all the stake holders and prospects understand the product sufficiently and are able to voice their opinion. If you can incorporate their views, you can move closer to establishing a great product.
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