Dear Women, give up gender stereotypes and achieve your goals.

As we all are aware that we have recently celebrated the 21^st International women’s day on 8^th March 2018. In India, the need for empowerment of women is an idea that is being acknowledged by everyone. On the same day, we saw PM Modi launched POSHAN Abhiyan the expansion of the coverage of Beti Bachao Beti Padhao in Rajasthan at Jhunjhunu city. New India is about empowering women with opportunities to express their inborn leadership qualities. As a matter of pride, Indian women are playing a bigger role in the development of the nation as a whole. The growing success rate of women entrepreneurs shows that they are resourceful and able to succeed, despite the odds. We are here to discuss a few aids that women entrepreneur need to know.

Limited access to funding: For any business, it is very vital to understand that having an asset for the business is a benefit on the other hand liabilities would be considered as a detriment. To avoid such scenarios startup with a liquid real estate. You can rent a conference room for a day or operate from a shared working space. This saves a huge capital investment. These facilities could be easily availed through a phone call or booking the same online. You may filter the spaces based on location, facilities available, prices etc.

Challenging Social Expectations: As said by Hilary Genga, founder and CEO of women's swimwear company Trunkettes. "Be yourself, and have confidence in who you are". Woman entrepreneurs who attended networking events can relate to this scenario: You walk into a crowded seminar and can count the number of women present at your fingertips. When women entrepreneurs talk business with primarily men executives, it can be unnerving. In this sort of situation, women may feel as though they need to adopt a stereotypically "male" attitude toward business: competitive, aggressive and sometimes overly harsh. But successful female CEOs believe that remaining true to yourself and finding your own voice is the keys to rising above preconceived expectations.

Handling the fear of failure:

Fear should not be defined as a women thing; it has a similar effect on men as well. When you are trying to make an impact, it’s important to avoid such weakening thoughts. Success or failure in business does not have anything to do with gender. If you plan your things well, if you execute them properly, you should be just as good at your business as anyone else. This is what is seen by the so many women entrepreneurs in the world who have already bloomed with their various businesses.

Sustaining your accomplishments: Confidence is the key to success. Many women naturally possess extraordinary common sense, a sharply intuitive and focus on their goal and positive approach to life. For any business, it’s necessary to approach a proper marketing channel. Analyse what works best for you and make a mindful approach. Sustaining the accomplishments is as important as achieving them.  

Lack of Support Network: Statistics have concluded that 48% of women entrepreneurs have faced lack of advisers or mentors for their professional growth. Knowing where to find the right support network isn't always easy. This may become possible by attending women-focused networking events. You may also hire a conference room and call like-minded female entrepreneurs to exchange thoughts and ideas.

So if any women entrepreneur has a great business idea, try looking up for the above-mentioned points and strive for turning your dream into a reality.