Dear Women, give up gender stereotypes and achieve your goals.

As we all are aware that we have recently celebrated the 21^st International women’s day on 8^th March 2018. In India, the need for empowerment of women is an idea that is being acknowledged by everyone. On the same day, we saw PM Modi launched POSHAN Abhiyan the expansion of the coverage of Beti Bachao Beti Padhao in Rajasthan at Jhunjhunu city. New India is about empowering women with opportunities to express their inborn leadership qualities. As a matter of pride, Indian women are playing a bigger role in the development of the nation as a whole. The growing success rate of women entrepreneurs shows that they are resourceful and able to succeed, despite the odds. We are here to discuss a few aids that women entrepreneur need to know.

Limited access to funding: For any business, it is very vital to understand that having an asset for the business is a benefit on the other hand liabilities would be considered as a detriment. To avoid such scenarios startup with a liquid real estate. You can rent a conference room for a day or operate from a shared working space. This saves a huge capital investment. These facilities could be easily availed through a phone call or booking the same online. You may filter the spaces based on location, facilities available, prices etc.

Challenging Social Expectations: As said by Hilary Genga, founder and CEO of women's swimwear company Trunkettes. "Be yourself, and have confidence in who you are". Woman entrepreneurs who attended networking events can relate to this scenario: You walk into a crowded seminar and can count the number of women present at your fingertips. When women entrepreneurs talk business with primarily men executives, it can be unnerving. In this sort of situation, women may feel as though they need to adopt a stereotypically "male" attitude toward business: competitive, aggressive and sometimes overly harsh. But successful female CEOs believe that remaining true to yourself and finding your own voice is the keys to rising above preconceived expectations.

Handling the fear of failure:

Fear should not be defined as a women thing; it has a similar effect on men as well. When you are trying to make an impact, it’s important to avoid such weakening thoughts. Success or failure in business does not have anything to do with gender. If you plan your things well, if you execute them properly, you should be just as good at your business as anyone else. This is what is seen by the so many women entrepreneurs in the world who have already bloomed with their various businesses.

Sustaining your accomplishments: Confidence is the key to success. Many women naturally possess extraordinary common sense, a sharply intuitive and focus on their goal and positive approach to life. For any business, it’s necessary to approach a proper marketing channel. Analyse what works best for you and make a mindful approach. Sustaining the accomplishments is as important as achieving them.  

Lack of Support Network: Statistics have concluded that 48% of women entrepreneurs have faced lack of advisers or mentors for their professional growth. Knowing where to find the right support network isn't always easy. This may become possible by attending women-focused networking events. You may also hire a conference room and call like-minded female entrepreneurs to exchange thoughts and ideas.

So if any women entrepreneur has a great business idea, try looking up for the above-mentioned points and strive for turning your dream into a reality.

Streamline and improve your Company’s Efficiency

Organizations are now looking to diversify their business to multiple cities, states, and countries. With all the complexities involved in materializing this vision, the efficiency in conducting day-to-day business operations has become very crucial. Achieving

organizational goal is a team effort; Thus, you need to ensure that all the key contributors to the organization are thoughtfully aligned. Here are some things that will assist you and your teammates to improve the productivity and efficiency without denting your pockets:

1.     Automation                    

Technology is everywhere and in every sense. Automating monotonous tasks will save you human as well as financial resources without compromising on expected execution. This has become possible with constant inventions of new aids to serve you in the best possible way. Mobile Apps, Desktop Reminders, Digital Calendars and more... All these automation provide you efficiency on the go!

Meeting your target audience to introduce a new product

Being ready with your product is a major breakthrough; however launching the product is equally big feat. Considering the cost and capacity constraints, you may not be able to afford a grand launch event; however a personal meeting, introduction, and demo can also work great deal. To ensure that your launch meeting is a success, here are some important organizing tips that you should consider:

Get organized: Ensure that your promotional content is ready. You may be using collaterals, brochures, power points, samples and more.  Ensure that the content is supported by some facts and figures, this establishes reliability. You can also arrange a form that helps you to record the feedback and details of your prospect. This will add to your data collection. Keep a quick speech handy so that you don’t get stuck.

Choose Appropriate Venue: An important meeting like this needs an environment which is free from distractions and disturbances. Even if you don’t own an office of your own yet, you can consider hiring meeting rooms on daily or hourly basis. The office meeting space can be selected on the basis of locality, amenities, infrastructure, and budget. This is a viable option even when you are visiting other cities to meet your prospects. You can find these spaces on www.meetingsandoffices.com. The easy interface and quick process ensures minimal complications and maximum satisfaction.

Business is all about relationships

For a business to be sustainable, it is wise that you don’t limit it to be one man show. As the industry becomes complex it is not possible for a business owner to be jack of all trades. As no matter what stage your business is, nurturing relationships is very important to foster growth.

As a business owner, you have following caregivers to build bond with:

Employees: This is the most underrated “relationship” when you think as a business owner; however it is the most important relationship you need to maintain. A good employee is a crucial asset for the company. The time and effort the owner invests in nurturing this relationship has the highest return on investment (ROI). Employees when feel seen, respected, and appreciated produce more than anticipated. The business relationship that employees build with customer reflects a lot in the way you as an owner treat them. Even if you are a start up with limited resources and are operating organically, once in a while, consider hiring conference meeting rooms and conduct team meetings. This will boost member’s morale and in turn your business. There are several websites that provide competitive meeting room rental for leasing the space on daily/hourly basis.

Company Alert! Here are 4 ways to reduce stress

Employees spend their maximum hours at their workplace; and, every company aspires to have happy, healthy and productive workforce. Yet, many times, companies themselves create the stress that result into opposite. Here are 4 ways that can help companies to eliminate the pressure and positively reinforce the zeal in their employees.

1.       Recognize the signs – With market becoming competitive every day, companies are working hard to remain in the race. Thus, employees are charged up with increased workloads, extended work hours, and pressures to meet the deadlines. Amidst all this, if employees realise that the company is immune to their struggle, it will quickly breed resentment and low morale which can be infectious. Thus as a company, you need to step in and address these concerns. Pull back, give them break, appreciate them for their devotion and boost their morale often. This will keep them at peace and motivated to do more.

5 Easy Ways to Train New Employees.

A Team Trainer is much more than someone who has all the product knowledge. Here’s how to polish your skills and be an all-rounder when training new hires.

1. Know your Stuff: As a Team Trainer your foundational skills have to be strong. This includes being well-versed with your company’s inception, its vision & mission, product knowledge, long-term goals and policies. It’s also essential you know the legal terms and policies to help new hires follow stated guidelines effectively. Also ensure you don’t give out confidential and extra information such as tentative collaborations and deal signings.

Workplace Ideas for Freelancers and Start-ups

Start-ups and freelancers often have limited budgets to spend on office spaces. Most of the time there is a shortage of commercial properties that suit their pocket. Here are simple ways in which they can maximize the limited space available to them without going over-the-top on decor or expenditure.

Keep it Simple & Uncluttered:

A great decor idea is to keep cupboards and storage spaces fixed at a height; this way desks aligned with walls can give you more room to move about in the center of the room.

To give your room an illusion of height or width, opt for wall colors like whites, creams and pastel shades as these are brighter and bring out the light in your surroundings.

Avoid heavy artifacts or dramatic showpieces as these can look inappropriate - less is more for a corporate set-up and it’s better that your space looks simple than gaudy. Large computer tables and cabinets take up more room, so try opting for folding desks and chairs which can be kept aside when not needed.